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Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student. Facilitate critical thinking skills in your
UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.
Marketing of High-Technology Products and Innovations 3-e是本不錯的商業理財﹐是個不錯的選擇，享受精品工藝的極緻手感吧
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，它的評價很高，在網路上很夯，人氣蠻不錯！
好看的商業理財Marketing of High-Technology Products and Innovations 3-e全書的內容大意
看完心情愉快, 正能量滿滿，總會覺得彷彿一伸出雙手便能擁抱全世界！
Marketing of High-Technology Products and Innovations 3-e曾在博客來 網路書店造成搶購熱潮。
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作者： Mohr
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2009/04/20
- 語言：英文
最新與最多的商業理財，每日都有特價商品推薦是網路書店購書最佳選擇！
博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您
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購買旗艦店
作者： Mohr
新功能介紹- 出版社：華泰文化
新功能介紹 - 出版日期：2009/04/20
- 語言：英文
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
NEW! End-of-book Cases: The cases that have encouraged hands-on experience and in-depth analysis in previous editions have been replaced by current cases that better relate to today’s student. Facilitate critical thinking skills in your
UPDATED! In-depth Opening Vignettes: Each chapter begins with an opening vignette that highlights a particular company and how it has grappled with the issues in the coming chapter. In this edition the opening vignettes have not only been updated with current material but also delve deeper into the issues at hand providing students with greater insight.
Marketing of High-Technology Products and Innovations 3-e
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Marketing of High-Technology Products and Innovations 3-e
博客來,博客來網路書店,博客來網路書局,博客來書店,博客來網路書店歡迎您
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